What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from

Subaru and Milford Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Our Pets Say Thank You for the Love!  –  Laurie D

The pets at Humane Society for Greater Nashua are very fortunate to be the local beneficiary of the Subaru Share the Love campaign. Like us, Milford Subaru understands the vital role pets have in our families and supports the work we do to help homeless pets in need and adopt them out to new, loving homes. In 2017, our counselors adopted 1,148 pets (breakdown = 517 cats, 60 small animals and 571 dogs). We took in 298 stray animals, and we were able to reunite 217 of these lost pets with their concerned families. We also took in 291 owners surrendered pets in 2017 and connected them with new families. Beyond the numbers are the special adoptions and 3 years old Husky, Kya, was one of many. She arrived to us with mammary cancer. Curative treatment was not an option. Her cancer was too advanced and she likely had 10+ months to live. We took her in and provided treatment and medication to manage her pain. With comfort care, we knew she could live out a happy and fulfilling life. Kya is such a sweet, loving pup, and we were determined to give her a chance to live! We adopted her to a local family through our "Hospice Program". This family was amazing and they loved having Kya and so did her pup brother Kaiser. Kya and Kaiser spent many fun days in daycare playing and romping with other dogs, enjoyed lots of long walks and special peanut butter treats. Kya passed away at home with her family this past winter. She was taken too soon, but boy did she live an amazingly full life of love and doggie fun at the end of her life! The generous support from Milford Subaru and customers through Share the Love helps hundreds of local pets awaiting adoption here in southern New Hampshire. Some pets like Kya need specialized medical care and others simply need routine vaccines and spay/neuter surgery, but thanks to the kindness of those at Subaru, we are able to help pets in need at all stages of life. Every pet deserves a loving home and family. You can learn more about our Humane Society and all of our animals at hsfn.org.

Spreading Warmth and Love to those fighting cancer  –  Amy H

On 07/17/2017, the team at Milford Subaru delivered blankets and craft kits to St Joseph Hospital as a part of the Subaru Love Promise initiative in partnership with the the Leukemia and Lymphoma Society. These items, along with cards of hope from Milford Subaru clients really do help to spread warmth and love to cancer patients. Thank you Milford Subaru for your generous donation!

Ledge Street School Garden!  –  Carol E

Ledge Street School received a donation from Milford Subaru for our school garden. Since we do not have a budget, we are pleased to have been selected as the recipient of this gift. We received seeds, tools, a gift card, bird house and bird bath among other donations. We will be able to replace a broken wheel barrow and we will be able to plant around the school entrance. The garden not only teaches children about gardening and science, but it also teaches responsibility. We have planned for each student to plant seeds in a container to take home to spread the Subaru love even further. Thank you so much. Carol Edmonds Libby Crocker Teresa Ferullo and the Ledge Street School staff

Thanks for "Sharing the Love" to Help Pets in Need  –  Laurie D

The Humane Society for Greater Nashua is not only a thriving animal shelter, but we’re a human services agency as well providing services for the health and well-being of our community and animals. We are the place where citizens bring stray animals or where families come to adopt a new pet. We’re also the place where people can safely surrender their own pets, and where owned pets receive needed vaccines. We also rescue adoptable animals from overcrowded shelters in the south, where they are in jeopardy of being euthanized due to lack of space. We take in and care for 3,000 pets each year providing food, shelter and a full scope of medical care and treatment so these pets can live a healthy, happy life in their new home. The generous support from Milford Subaru and customers through Share the Love will help our animals receive medical care, behavioral training and the support they need while with us. One recent success is Kinko. He is a 2 year old cattle dog mix saved from Georgia. He had a severe and painful knee injury that cost over $5,000 to fix. Through the generosity of many, including our friends at Subaru, Kinko had his surgery and is going through physical therapy. Many donated and collaborated to help this special pup, and we’re grateful to all! He’s just been adopted, and we could not be happier for him! We’re proud of our work and you should be proud of your role in it too. Without our supporters at Subaru, Kinko’s story would not have had this happy ending.

Milford Subaru Loves to Care  –  Sheila C

Pictured Front row: Hope White, Office Manager for Milford Subaru; Kristin Fox, APRN; Cindy Murray, RN, Louise Popp, Deputy Executive Director, The LLS. Back row: Susan Hardy, RN and Jennifer Murphy, RN, Director of Oncology Services for St. Joseph Hospital. Milford Subaru. Send Well Wishes and Warm Blankets to St. Joseph Hospital Cancer Patients. Subaru of America and The Leukemia & Lymphoma Society (LLS) announced a collaboration to provide much needed support and ‘warmth’ to patients fighting cancer and their families in communities across the country. During Subaru Loves to Care month, Milford Subaru and LLS together provided blankets and messages of hope to St. Joseph Hospital patients undergoing cancer treatment. Visitors to Milford Subaru were given the chance to share personalized messages of hope to our patients, which were delivered alongside blankets to provide comfort and warmth as they continue their fight against cancer. Those who wrote a message of hope received a Subaru awareness bracelet to help spread awareness of LLS and Subaru of America’s goal to provide hope and care, one gesture at a time. “Through our Subaru Love Promise we aim to make the world a better place and our dealership cares deeply about giving back in our local community,” said Hope White, Office Manager for Milford Subaru. “We are proud to team up with The Leukemia & Lymphoma Society for Subaru Loves to Care month to help provide care and support to patients battling cancer.

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